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Article Marketing - A Zero Cost Way For Your Firm To Find Customers When Times Are Hard

April 1st, 2009 | Author: JL

If you want to find customers in a recession you will probably be hunting for creative promotion methods, and I'm guessing it will be even better if there is a plan that's available to those with a rock bottom budget - or even for those in need of completely free advertising.

The best way I have found to get web traffic, without a doubt, is Article Marketing.

It's free, the leads are targeted and they are searching whatever solution you are promoting, and what's even better, unlike an expensive month-long advert in the national press, the customers keep coming month on month. I have sites I haven't actively advertised for over 4 years - yet targeted visitors arrive over and over again.

You really don't need to be (or hire) a professional with website promotion tricks, although if you are able, that's great. But you do need to use article marketing well. While you will get SOME traffic, with a hit or miss approach, it won't be the best you can attain for the time spent.

Some people may be afraid to even look at article marketing because they think they're not "literate" enough. This need NOT be an obstacle. Obviously every article needs to be properly punctuated and free from spelling mistakes, because that will reflect on you and your company as "sloppy". However a decent spell-checker, in Word or even the one in your browser, will highlight the changes you need.

If you still feel unable to compose content for your articles, you can commission authors to write them for you at a surprisingly low cost and, if you pick a good author you can end up with excellent work. Tip - give authors a small project to work on first, as some are better than others. Just one of my initial mistakes!

Another alternative is to obtain low-cost PLR articles and rewrite them yourself. Please note that th rewriting stage is very important; it is what puts your own personality and stamp to articles that other people may already be using.

So having dismissed worries about being unable to devise good articles, you're well on the way to starting to use article marketing to get free visitors. It really can be that easy.

My first attempts were effective even with a small number of "raw" articles I'd written myself without considering any of the finer points. But for just a little extra time spent, considering a few more tips and tricks, I could have done so much better.

A few of the article marketing concepts that can help you get better results are:

- How to decide what keywords to choose?

- Are you trying to get customers to sites that already have too much competition?

- Which article directories are the best ones to submit to?

- Should you put forward your work to many sites or just a small number - is more always better?

- What is the best way to compose articles?

- How to select the best title for your article?

- How to beat writer's block?

- What about Google's duplicate content penalty?

Formatting your articles for the ease of the people who will use them

The REAL benefit of Article Marketing, that most people aren't even aware of.

Research some of these finer points and you'll be streets ahead of most article marketers who don't even know the questions to ask.

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