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Some Facebook Marketing Myths And How People Can Deal With Them. Are You Avoiding Marketing On Facebook?

April 1st, 2009 | Author: JL

You can come across numerous misconceptions and frustrations floating around with regards to Facebook marketing.

Why Implement marketing on Facebook?

To begin with, Facebook, same with other social media, is a phenomenal approach to become more noticeable and successful by creating a face for yourself on the internet.

Facebook is currently the number one social network worldwide with more than 500 million active account holders, long ago grabbing the lead from former social networking giant MySpace and it continues to grow at 1 million new users a week.

Myth #1: Facebook demands plenty of time.

This is most likely the most frequent feedback that I come across. It's true that it can be a major time-sink if you allow it but recognize that it does not have to be. You should be slightly ruthless with yourself, especially if you're making use of Facebook for both business and interacting with colleagues and family.

People are certainly not fooling around when they point out that social media can be addictive. However if you're keeping away from Facebook as a consequence of fears about it taking lots of time, you're simply missing out on priceless networking prospects and conversations.

When you consider comparing it to conventional business networking and the travel and time effort that takes, you will start to find out that networking on Facebook is great as it can be carried out at your convenience. It's not to bring up that it has fully replaced local or face-to-face networking, but it can surely supplement it.

Myth #2: Facebook is exclusively for Young People

For those still skeptical, a common objection is that nearly all of Facebook's account holders are of a younger age group and therefore there are not any gains to utilizing it to market their business. But nevertheless, you may be surprised to discover that basing on January 2010 data, the 35 demographic now corresponds to more than thirty % of the entire user base, and the 55 audience grew an incredible 922.7% in the year 2009 alone.

Additionally, compare the minimal to no cost of utilizing Facebook "actually just your Internet connection" to other marketing methods such as the Yellow Pages, the newspaper, TV and radio, and you have a pretty strong case for why you have to build a presence on Facebook.

Apart from the demographics, there are actually some other myths in particular I want to address so you can start noticing the outcomes and avenues that so many other business enterprise operators already enjoy.

Myth #3: 'Facebook alone will invite your clients and customers.'

This would be fantastic if it was true, of course. Do business owners get customers and clients through being on Facebook? Definitely. But throwing up a profile and expecting the cash to roll in is not going to happen.

Facebook is useful for building dependability and expertise, exposing your brand and figuring out what customers want and need so as you can create and package those solutions and give it to them.

To be truthful, there is no faster means to establish dependability and brand recognition and quickly connect to hundreds of thousands of consumers who are in need of what you have to offer.

But your actual goal shouldn't be to use Facebook (or any social network) as a direct sales channel. Before you even begin on Facebook, you have got to have a site or blog to drive people to first. You need to be able to continue to establish those communications outside Facebook. And the best way to do that is to come up with a way to get customers on your email list.

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